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With the core audience being the youth and digital savvy group, The Souled Store partners with celebs, bloggers, and influencers to add more relevance and authenticity to the products. Be it official merchandise or a seasonal collection, the influencers adorn the apparel and accessories giving consumers a look and feel of the products. Content created by influencers is actively re-shared on the brand's social media page.

This report delves into Xiaomi's dominant YouTube advertising campaigns during Q1 2024, with a major share of 40% dedicated to Brand Awareness Ads. The advertisements meticulously highlight key values such as Innovation, Excitement, and Creativity. They portray the transformative capabilities of Xiaomi's products, illustrating how advanced camera technology, enhanced through the Leica partnership, turns photography into a professional and thrilling experience. Visual representations effectively demonstrate the ease of use and immersive experience of Xiaomi's ecosystem, while leveraging the company's brand reputation reinforces its value proposition.

The campaign intends to build a diverse, sustainable community of sneakerheads in India as it resonates with their love for sneakers. The film is set against a pop-art aesthetic, bringing forth the unapologetic commitment and emotional eccentricities of true sneaker enthusiasts, all in tune with a fun, foot-tapping track. With super-relatable characters, in-trend sneakers and a few smile-inducing moments, the film appeared as one of the most fun-filled ad films of the last year. A unique parade, super cool dance actions, a moment of shock when a stunning pair of sneakers get stepped on, all concluding in the purposeful message: 'for the love of sneakers'.

We wanted to illustrate this promise again with a bold message, following the steps of the previous Captur campaign ‘Use It Wisely’, this is a film with a strong claim: “Even if it’s a hybrid, it’s good not to use it all the time.” But this time, we thought it was not about driving it. It’s about buying it.

The core creative idea of the redesign was “Irresistibly Raw.” Raw Rev created corresponding hand-drawn visuals of the flavor and ingredients for the individual granola bars. The company describes the design as a ‘raw’ illustration style.

The ‘irresistibly raw’ design speaks to the fact that a nutrition bar can be at once bright and spirited – but also caring and healthy.

We utilized creative and memorable advertising campaigns across multiple media platforms, including TV, social media, and print, to enhance brand recognition and appeal to a broad audience.

We also leveraged social media platforms and collaborated with influencers to reach younger demographics, fostering brand engagement and viral marketing effects.

For Maureen Strong of Inspire Real Estate, our goal was to create a dynamic online presence that embodies her unparalleled dedication and passion for real estate. Our project involved designing and developing a website that reflects Maureen’s commitment to her clients and exceptional real estate market expertise.