Our Services

Our process

A process with you in mind

Hegxcorp is a leading digital development and digital marketing agency that provides a range of services from building websites that convert, graphics that inspire, and SEO that ranks, all helping businesses grow. Explore our services below.

Guided Input

Through engaging messages and distinctive creative, we help you locate the right customers and compel them to visit and spend time on your website.

Project Pulse

We’ll ensure the consumer journey is optimized for conversion across all digital channels– be it calling your business to book an appointment, buying something from your ecommerce shop, or even helping them find your nearest physical store.

Deliveries

Spend money attracting the customers who actually want to spend money on you! We use data and analytics to retarget customers interested in your service, then find new customers in untapped markets that haven’t engaged you yet.

Iteration

As your digital marketing agency, we’ll keep a close eye on your marketing campaigns and modify them based on the results you receive. We ensure you never miss a lead and you’re always earning more for your buck. The only way is up from there on out!

SEO

Standing out online is no easy feat. Climbing in SEO keyword rankings in a highly competitive space and changing algorithms require a tailored SEO strategy that is unique to your goals and industry. In order to compete, you need a proven partner that knows how to drive results.

Website Development

Visitors judge whether or not they trust your business from the moment they land on your site. Design, copy, UX, mobile performance, and speed are a lot to juggle – but your customer’s confidence in you depends on it.

Social Media

Your audience is fatigued by endless ads and inauthentic brand interactions. With the right social media content and strategy, you can become a breath of fresh air they won’t overlook.

Branding & Creative

It’s not enough to let your messaging paint a picture for your audience. The human brain craves images like a kid craves candy. The visual aesthetic of your brand – from web design to graphics – has the power to attract, trigger emotions, and burn a lasting impression in your customer’s mind.

Conversion Rate Optimisation

ROI doesn’t come from paid ads, social media, or SEO. It comes from making the sale. If there’s a chasm between your traffic and conversion numbers, CRO closes it. That’s why Hegxcorp makes CRO a top priority in your overall marketing strategy – even if it’s not within scope.

Public Relations

Everyone wants to be featured in publications like Forbes, Cosmopolitan, and the New York Times, but few know how to do it. And fewer actually get it done. Hegxcorp’s PR arm beckons a new age of storytelling to secure meaningful earned media that creates lasting brand awareness and tangible momentum. With strategy informed by analytics, and driven by results, expect a unique, cross-platform approach to media relations.

SEO Services

A comprehensive review of your current performance, technical site health, SEO opportunity, competitor analysis and content recommendations from our team of SEO experts.

Behind-the-scenes technical best practices that increase your site’s credibility.

For hyper-local, retail or small businesses that need assistance with google my business (GMB) listing(s), reviews and location management.

 
 

Our team of SEO experts and content creators develop relevant quality content designed to increase rankings in search results and overall website traffic.

 
 

Protect your traffic and rankings with seo migration services.

Outreach that expands your authority and visibility across the web, boosting keyword rankings in search engine results.

Scale your online visibility to drive more traffic, generate more leads and increase conversions with enterprise SEO consulting.

Set your online store up for success by ranking for top search terms, educating around products and maximizing conversions.

Our Process

Before a contract is ever signed, we dig into your business with a detailed nova appraisal. Our SEO firm crafts an in-depth report on what’s working in your SEO approach, what’s not, and what opportunities we’ve found for profitable revenue growth.

Once the assessment is done, we’ll devise an attack plan based on the evaluation of the backlink structure and a comparative analysis of the industry. Our SEO agency’s experience and knowledge within your area of specialization form the foundation for this approach.

Next, our SEO experts dive into the granular aspects that create a solid search engine optimization plan. This requires examining your requirements, conducting keyword research and analysis, formulating content/optimization, technical adjustments, link building and more.

Watch the revenue roll in while ideal prospects get funneled to your site by the masses. We’ll keep monitoring results, tweaking, and testing our SEO efforts to see just how high we can boost organic website traffic.

Website Development

Get a completely redesigned website from page structure and layout to navigation and functionality.

Combine beautiful design with a seamless user experience to maximize results and keep customers coming back for more.

Ensure a perfect user experience on the devices your audience use most.

 
 
Our Process

Before we put pen to paper (or start on your digital design, rather), we conduct thorough research into your industry, competitors and target market to gather insights that will inform your custom digital strategy.

Next, we map out your unique landing pages and define your site map and navigation. We create a plan for your URL structure, along with redirects and a search engine optimization strategy, careful to maintain any existing SEO value from your current site, if applicable.

Here’s where your website begins to come to life, as our award-winning designers step in. Your design is filled with color and custom elements as we incorporate your brand’s personality and tailor the user journey to your target market.

In the development phase, our expert development team works behind the scenes to build a custom, secure and scalable solution for your brand, on your chosen platform. From B2B to eCommerce, we ensure clean code and a website that’s fully optimized.

Before we push your custom solution live for the world to see, we follow a stringent quality assurance process, leaving no stone unturned. We continuously test your site’s speed, functionality and other key elements to make sure it’s ready for

When our QA is complete, it’s time for launch! Our team will set up your server, carry out the DNS configuration and make sure all updates are finalized. We’ll provide Cloudflare security protection, along with both internal and external monitoring.

Social Media Marketing

Targeted content, captions, and hashtags to grow and engage your audience.

Social SEO best practices that puts your Pinterest and other socials on the map.

B2B outreach campaigns that don’t get overlooked or left on read.

Our Process

We conduct a social media audit on your current platforms, identify the channels that bring your brand the most value and determine a realistic timeline and budget for your social media project.

We define your audiences by creating user personas. We gather information about user behavior, target demographics, and your target audience’s goals and challenges, then use these insights to map out your social media strategy.

We plan your content calendar, craft copy, design visuals, schedule and publish social media posts, manage your platforms and engage with your target audience to grow your social media presence.

We define the key performance indicators (KPIs) to measure your social media marketing efforts. We track them consistently, adjusting where needed to continually optimize your campaigns.

Branding & Creative

Strategy, assets, and guidelines to develop and maintain cohesive brand identity.

Design and best practices that make your campaigns stand out in a crowded inbox.

Compliant and engaging creative assets for all of your social campaigns.

Conversion focused page design that’s tested and tweaked for best results.

Professional and enticing sales resources from pitch decks to service summaries.

Visually stunning physical marketing materials from business cards to postcards.

Our Process

Utilize our proven brand strategy process to grow your brand both online and offline. Our brand discovery, research, foundation, positioning and messaging services are designed to align your brand around the unique value you offer. We create custom strategies for every client, based on thorough industry, audience and competitor research.

Drive brand awareness with a connected brand identity and instantly recognizable logo design. When it comes to branding and messaging, consistency is key to making sure your audience understands your offering and what you stand for.

Create a unique and memorable name for your brand with our thoughtful, insight-led and market-driven approach to brand naming. Within our proven brand naming process, we consider important elements, such as memorability, resonance, differentiation and impact, to give you a name that represents your identity and resonates with your target audience.

Your product’s packaging is a key part of your product offering, as it communicates essential information regarding your product and your brand. Our branding team brings years of industry experience across industries and consumer packaged goods to your brand’s package design.

Refresh or overhaul your brand with our professional rebranding services. We’ll guide you through the rebranding process with expert brand strategy services and superior brand design capabilities, ranging from a new logo to a full brand toolkit. Our team will recommend strategies and tactics to ensure a smooth transition and consistency across channels, under your new brand initiatives.

Conversion Rate Optimization

In-depth data analysis that pinpoints the holes in your funnel.

Proven onsite fixes from copy to design to CTAs and more.

Continuous A/B and multivariate testing that drives better results with each iteration.

Our Process

The first step in our process is setting up Google Optimize to start gathering data. Our Conversion Optimization experts will analyze the data to better understand your website’s user behavior. This is also where we identify missed opportunities showing where people fail to make the desired action.

Based on the findings above, the next step will be to create a testing strategy with Customer Behavior Testing and Split A/B Testing. Customer Behavior Testing uncovers details on user behavior and preferences using session recordings, researching target markets, and more.

Our team of conversion rate optimization experts will also identify opportunities to bolster weak content. Optimizing web page copy to be less passive entices potential customers to engage with your website, and return again in the future.

A key factor in CRO marketing efforts is to optimize CTAs (call-to-action) that will promote the desired action. Generic CTAs like “Learn More” are missed opportunities. Through Split Testing, the data will show what CTAs people respond to best, and it will be applied and updated throughout the website.

Summit Scout will monitor Google Analytics for CRO performance. We will use the data to determine which updates have made a significant impact on conversion rates and identify any changes in user behavior requiring additional optimization.

The most common CRO test is called an A/B test (also called Split Testing). A/B testing requires testing a single factor each time to truly understand user behavior on the web page. This can include:

  • Positioning important information differently throughout 
the page
  • Testing different CTAs (calls-to-action)
  • Changing the color
  • Using different visuals (images, videos, infographics, etc.)
  • Updating the
  • And more!

Public Relations

We know how to tell your story to maximize impact and build lasting buzz.

We know where, when, and how to impactfully tell each of our client’s stories, as well as the right editors to write them.

We’ve spent decades building deep industry relationships rooted in trust.

We use tools no other PR agency uses to maximize impact for our clients and bring added value to editors.

Our Process

Digital PR is a SEO marketing tactic designed to optimize a brand’s digital footprint. Our simple definition is to increase brand mentions online. We accomplish this objective by strategically securing online placements through media relationships.

  • Develop deep relationships with digital influencers, content marketing managers, and website owners through email and social media platforms like Twitter & LinkedIn
  • Build media lists with attentiveness to site credibility, page relevance, and site overlap
  • Conduct extensive backlink audits of clients and competitors to identify placement opportunities

We believe Digital PR is the number one ranking determinant in Google’s algorithm.

Why? Because Google values authoritative, relevant external links. And, Google says that “brand” is the hardest thing to manipulate online…which leads us to believe that Google will factor in “brand” more and more in future algorithm updates. Digital PR directly impacts both external links and brand mentions.

  • Relationship Building: Link Creators, Content Marketing Managers, Freelance Journalists, and Digital Influencers
  • Media List Building: Site Credibility, Backlink Analysis, Site Overlap, Site Authority, Page Relevance
  • Monitoring: Unlinked Mentions, HARO, Social Mentions, Competitor Mentions, New Backlinks, Brand Misspellings, Reverse Image Search, Q&A Sites
  • Promotion: Social Media Ads, Email Campaigns, Internal Links, Retargeting Ads

Trust, Content, and Participation.

We’ve built up the brand presence and site authorities for many different clients before. The engagements that work the best are the ones that trust us to evaluate opportunities, and act accordingly. That, and content. Lots of great content and stories that other sites would take an interest in. That certainly makes the job of pitching media outlets much more successful.

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