Client Case Study: Tarkashastra Academy
Premier Entrance Coaching for CAT, MBA CET, IPMAT & Law
Re-engineered information architecture, local GBP authority, and Google Ads funnels to turn stagnant organic traffic into 1,151+ high-intent inbound inquiries in just 40 days.
Tarkashastra Academy is a Pune-based coaching institute for MBA, BBA, Law, and MCA entrance exams (CAT, IPMAT, CLAT, NIMCET, MBA CET and others), offering both classroom and online programs. Founded in 2019 by Aditya Thakare — a former J.P. Morgan Chase team lead and 99.9 percentile scorer in CAT QA & DILR — the institute has grown into a multi-vertical exam-prep powerhouse with centres on JM Road and Balaji Nagar in Pune, and a stellar 4.8-star rating from over 1,200 verified Google reviews.
Organic Traffic Landing on Non-Converting PDF Downloads
Tarkashastra's organic search traffic was landing almost entirely on the wrong pages — low-value PDF downloads (like book summaries) rather than the course and enquiry pages that actually drive admissions. The website was receiving visitors, but they dropped off without ever converting into qualified coaching inquiries or classroom walk-ins.
Commercial Intent Architecture, Local Authority & Focused Google Ads
We executed a comprehensive 5-point growth strategy: rebuilding information architecture around actual student search intent, dominating local Google Business Profiles in Pune, authoring high-ranking Quora answers, scaling faculty-led YouTube content, and targeting high-intent Google Ads to capture seasonal demand efficiently.
What We Did
A multi-channel growth system built across technical architecture, local authority, and targeted demand capture.
SEO & Content Architecture
Rebuilt the site's entire hierarchy around commercial student intent, mapping queries across the journey from exam awareness to course admissions.
- Rebuilt information architecture around transactional search intent
- Rewrote commercial and course pages with intent-specific keywords
- Implemented instant indexing protocols — pages indexed in under 48 hours
- Achieved first-page Google rankings across core commercial and informational URLs
Off-Page SEO & Authority Building
Targeted high-intent community questions on platforms like Quora to capture students actively comparing entrance coaching in Pune.
- Identified top-intent questions ('best CAT/CLAT coaching institute in Pune')
- Published deeply authoritative, SEO-optimized answers by subject faculty
- Answers rank #1 at the top of relevant search threads, driving compounding referral traffic
Local SEO & Google Business Profile Dominance
Optimized local listings for JM Road and Balaji Nagar centres to capture geographic coaching searches in Pune.
- Optimized GBP metadata with localized Pune exam keywords
- Maintained active posts, results announcements, and updates
- Ranks prominently for 'MBA coaching in Pune' and 'CAT coaching in Pune' alongside legacy institutes like T.I.M.E. and IMS
YouTube Channel Growth & Video SEO
Restructured the Tarkashastra YouTube channel into a high-converting organic discovery engine for aspirants.
- Restructured channel with keyword-optimized metadata and organized course playlists
- Produced high-retention Shorts and long-form problem-solving sessions with faculty
- Significant lift in organic video impressions, watch time, and subscriber conversions
Paid Search (Google Ads Precision)
Launched hyper-targeted search campaigns tailored to seasonal exam-prep demand spikes across Maharashtra.
- Demographic- and location-targeted campaigns tuned to seasonal exam calendars
- Keyword-level bidding strategies across all campaign types to tightly control cost per lead
- Generated 908+ unique phone leads and ~150 form submissions at an avg. CPC of ₹54.08
The Transformation — In 40 Days
Direct before-and-after performance metrics verified across Google Analytics, Search Console, and ad accounts.
| Key Growth Metric | Before Engagement | After In 40 Days | Net Impact |
|---|---|---|---|
| Organic Search Traffic | 1% | 200% | +199% Lift |
| Organic Leads Share | 10% | 80% | 8x Increase |
| Inbound Calls Received | 319 | 1,151 | +260% Growth |
| Lead Form Submissions | 0–5 | 153 | 30x+ Increase |
Within just 40 days of deployment, Tarkashastra reversed its traffic misalignment. Organic search visitors shifted from bouncing off PDFs to enrolling through dedicated course funnels, yielding 1,151 inbound phone inquiries, 153 online form submissions, and dominant local rankings across Pune.
“Hegxcorp completely transformed our digital funnel. They didn't just give us traffic; they engineered high-quality student inquiries that translated into actual classroom admissions within weeks.”
Aditya Thakare
Founder & Lead Mentor, Tarkashastra Academy
Client Assets & Live Systems
Direct captures representing the live optimized site presence, classroom programs, and documented growth.
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